NGI Taps Silverpop for E-mail Marketing

Published Monday, August 14, 2006

E-mail service provider Silverpop will provide e-mail marketing services to clients of Net Gain Interactive, a Minneapolis-based interactive agency. Marketing clients of NGI will have access to Silverpop reports that trend campaign data to determine when opens are most likely and will be able to monitor e-mail delivery rates, issues preventing delivery and recipient response to messages. "Net Gain is committed to helping clients reach their markets in rich and meaningful ways," NGI president Alberto Marzan said in a statement. "Our partnership with Silverpop enables us to ensure clients have the tools they need to be highly successful ...

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