Silverpop Acquires Lead Management Firm Vtrenz

Published Wednesday, May 09, 2007

[Magilla Marketing] E-mail service provider Silverpop announced yesterday it has acquired marketing automation and lead-management company Vtrenz [pronounced vee-trends] for an undisclosed sum. Founded in 1999, Vtrenz' iMarketing Automation software helps marketers with long sales cycles create, manage and analyze integrated campaigns. The software allows marketers to segment their databases based on prospects' preferences and behavior. It also offers automatic lead scoring to help determine, among other things, who is ready to buy. For example, it may determine that people who downloaded a white paper, took a certain survey and attended a Webinar tend to convert at a ...

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